The Price Advantage [With Access Code]

The Price Advantage With Access Code A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey Company the Second Edition of The Price Advant

  • Title: The Price Advantage [With Access Code]
  • Author: Walter L. Baker Michael V. Marn Craig C. Zawada
  • ISBN: 9780470481776
  • Page: 433
  • Format: Hardcover
  • A comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.PrA comprehensive look at creating pricing strategies that work in both good economic times and badWritten by three preeminent pricing experts at McKinsey Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.Pricing is by far the most powerful profit lever that managers can influence Yet few companies approach pricing in a way that fully capitalizes on its value This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today s competitive and complex business environments Based on in depth, first hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of pricing issues It reinforces why pricing excellence is critical than ever today and then explains state of the art approaches to analyzing and improving your own pricing strategy and execution Explores the fundamental role of pricing infrastructure in achieving the price advantage Includes new topics such as software and information products pricing, lifecycle pricing, custom configured products pricing, pricing of high count product lines, pricing in distributed sales environments, razor razor blades pricing, and tiered products and services pricing Revisits the full range of classic McKinsey pricing tools, including the pocket price waterfall and value mapsEngaging and informative, the Second Edition of The Price Advantage will put this essential discipline in perspective.

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    • Free Read [Historical Fiction Book] ☆ The Price Advantage [With Access Code] - by Walter L. Baker Michael V. Marn Craig C. Zawada ↠
      433 Walter L. Baker Michael V. Marn Craig C. Zawada
    • thumbnail Title: Free Read [Historical Fiction Book] ☆ The Price Advantage [With Access Code] - by Walter L. Baker Michael V. Marn Craig C. Zawada ↠
      Posted by:Walter L. Baker Michael V. Marn Craig C. Zawada
      Published :2018-06-07T17:05:02+00:00

    1 thought on “The Price Advantage [With Access Code]”

    1. A really good overview of pricing strategies, levers, and how to think about setting product/services pricing. A must read for anyone new to the pricing game and definitely a good starting point for more advanced and detailed pricing strategies. Definitely recommended.

    2. Interesting book about improving Pricing methodology in any company. Going from the most granular transactions to pricing infrastructure. It introduces a few cutting edge concepts like the pocket price waterfall.

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