The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders

The Republic of Tea The Story of the Creation of a Business as Told Through the Personal Letters of Its Founders Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear anxiety and uncertainty about pursuing those dreams Through a month exchange o

  • Title: The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders
  • Author: Mel Ziegler Patricia Ziegler Bill Rosenzweig
  • ISBN: 9780385420570
  • Page: 118
  • Format: Paperback
  • Almost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams Through a 20 month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start upAlmost all of us have at some point dreamed of starting our own business but have not been able to get past our fear, anxiety, and uncertainty about pursuing those dreams Through a 20 month exchange of faxes, The Republic Of Tea chronicles the feelings and emotions of three partners as they confront their fears and dreams to create an enormously successful start up company The book shows the budding entrepreneur how to start a successful business that embodies his or her own soul and economic realities The insightful correspondence between Mel Ziegler and Patricia Ziegler, co founders of The Banana Republic chain, and their new partner Bill Rosenzweig provides a map for the entrepreneur It tells of the day to day breakthroughs and breakdowns of the creative process inventing a product, developing a plan, and structuring a business partnership and even provides the actual business plan used to raise money for the venture As part of the new Currency paperback line, the book includes a User s Guide an introduction and discussion guide created for the paperback by the authors to help readers make practical use of the book s ideas.

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      118 Mel Ziegler Patricia Ziegler Bill Rosenzweig
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      Posted by:Mel Ziegler Patricia Ziegler Bill Rosenzweig
      Published :2018-010-05T15:47:09+00:00

    1 thought on “The Republic of Tea: The Story of the Creation of a Business, as Told Through the Personal Letters of Its Founders”

    1. If you think about creating a business and you have questions or fears then you must read this book. The author reveals the thoughts and processes he went through to put up his new business. This book documents Mel & Patricia Ziegler's next venture and details how they developed the business. It is like an adventure as you follow the letters to each other with new ideas. It's an interesting book.

    2. This book shows an authentic look at the formation of a company- in this case, The Republic of Tea. The co-founders faxed back and forth when they were hatching their initial ideas and plans, and those faxes (with some additional commentary to provide color) are reproduced here. Most business books are retrospective, tending to highlight selectively from failures or successes. This book offers candor in place of polish. I especially appreciate how broad the founders kept their ideation in the ea [...]

    3. I very much agree with Seth Godin that this is one of the best business books around.The book traces the formation of a business idea, through to the creation of the actual business.If you're an entrepreneur, or hang out with entrepreneurs, you'll probably find multiple resonances in this amazing book.

    4. Not sure what to make of itThe first part of the book seems like the beginning of a cult, the second part might be about starting a business but it is hard to find content other than loving the business you want to build.

    5. Dear Leaves,I cannot find the courage to start this business, so I'm going to continue sending you boring research and non-creative ideas.-ProgressDear Progress,I hate all your stupid ideas, but let me motivate you with some West Coast, tea thoughts. I can't believe this worked for Banana Republic.-LeavesAbove is my take, in essence, of the personality of the characters involved in this book. Overall, I found the business idea and strategy formation behind TRoT to be very frustrating. I think th [...]

    6. A business book in the form of letter is pretty unique. The downside is that the narrative dragged at times. There were enough insights throughout to make it worthwhile. Here are a few:"Ultimate success in business will depend on whether the business person is yielding and flexible and responsive enough to go with the unknowns as they present themselves, day by day."“Practice not-doing, and everything will fall into place“Not-doing,” I discovered, was not at all about whether I worked or d [...]

    7. Having seen this on a few "top business books" list I thought I'd give it a go (if it's good enough for Seth Godin)What's great about this is that it shows the creation of a company from that initial spark of an idea through the big dreams stage up to an actual paying customerIt's not a traditional business book though as it's just the correspondence of a few people (faxes!) A very different but interesting read

    8. This book not only has a great model for a legitimate business plan in it, it also has questions every entrepreneur should ask before beginning one. I know it has gotten me to go back to my own business plan and relook at it with a different point of view. Should be required reading for anyone who wishes to start an effective business.

    9. I enjoyed how this book did not sugarcoat the process of starting a business. It is amazing that they kept all of the faxes back and forth and it tells a nice story along with their philosophy of life and business. One day I was reading it while enjoying some Ginger Peach to from TRoT and the section I happened to be reading was about the creation and benefits of this tea.

    10. None of the practical details on how to start a business.But the best description of the entrepreneurial process I've ever read. Reading about the idea experience felt true. The struggles to define a vision, and getting discouraged and going off-course. The whole thing is crazy - a must-read.

    11. Thank you Dad for the Christmas Present. Interesting lay out of the thought process behind building a business. Well organized, insightful and even a little funny sometimes. Wouldn't have minded more background on the two letter-writersWhat I Learned: Sit back and sip your tea.

    12. In 1992 or 93, having read a review of this book, I bought it and absolutely loved reading these fun and whimsical letters between the founders as the played at brainstorming an idea for a new business.

    13. Pretty good book about the start of a tea business. Told through the faxes that the founders sent back-and-forth over the course of 2 years in the early 1990's. Key thoughts: every business is different, let the business grow by itself - don't force it.

    14. One of the best business books I have ever read. Pre-email, this book is a wonderful collection of the creative process as told through letters between the two founders of the Republic of Tea. A must read for anyone thinking of starting their own business.

    15. I really liked reading the insights of Mel Ziegler. I appreciated his take on what a business should be. Also enjoyed seeing the progression of Bill Rosenzweig and what he overcame to stand on his own.

    16. Creative and fun, but you kept waiting for them to get to the point and start the business. Gets to the psychology of taking the leap to becoming an entrepreneur.

    17. I loved this book. I love tea and was drawn to this book because of that. And the lessons I learned as a result was cream on top.

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