Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications

Fuzzy Methods for Customer Relationship Management and Marketing Applications and Classifications Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions Further data is often imprecise and will include both quantitati

  • Title: Fuzzy Methods for Customer Relationship Management and Marketing: Applications and Classifications
  • Author: Andreas Meier Laurent Donze
  • ISBN: 9781466600959
  • Page: 418
  • Format: Hardcover
  • Information overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions Further, data is often imprecise and will include both quantitative and qualitative elements For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and impInformation overload has made it increasingly difficult to analyze large amounts of data and generate appropriate management decisions Further, data is often imprecise and will include both quantitative and qualitative elements For these reasons, it is important to extend traditional decision making processes by adding intuitive reasoning, human subjectivity, and imprecision Fuzzy Methods for Customer Relationship Management and Marketing Applications and Classifications explores the possibilities and advantages created by fuzzy methods through the presentation of thorough research and case studies This book covers a variety of possible fuzzy logic approaches to customer relationship management and marketing, making it a valuable resource for not only students and researchers but also executives, managers, marketing experts, and project leaders who are interested in applying fuzzy classification to managerial decisions.

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      Posted by:Andreas Meier Laurent Donze
      Published :2018-09-22T11:20:24+00:00

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